Real service businesses. Real ad spend. Real revenue tracked to the dollar.
A look at how Profyt Social runs paid campaigns for home service businesses — from HVAC to plumbing to moving — with every result tied back to booked and closed jobs.
Engle Services
Lead & Call GenEngle Services was generating leads but lacked the internal staffing needed to consistently follow up with new inquiries in a timely manner. Delayed response times limited booked appointments and reduced the number of high-value HVAC replacement opportunities converting from paid traffic.
By month three, Profyt helped implement a structured acquisition and conversion system that included:
- Deployment of an in-house CSR dedicated to rapid lead follow-up
- Creation of conversion-focused landing pages designed for HVAC replacement inquiries
- Launch of high-intent Google Search campaigns targeting replacement-ready homeowners
- Social retargeting campaigns to capture and convert missed opportunities
- ✓$20,000+ in HVAC unit replacement revenue generated
- ✓6 confirmed, attended appointments from paid campaigns
- ✓$89 cost per confirmed appointment
- ✓Qualified demand generated with low overall ad spend
With the full lead generation and follow-up system operational, Engle Services successfully transformed paid traffic into a predictable stream of high-value HVAC replacement opportunities, producing measurable revenue within a single 30-day period in the third month of the partnership.
HH Pest Control
Hiring + Lead GenAfter nearly five decades in business, HH Pest Control wanted to modernize their marketing and scale both sales and staffing. They needed a reliable influx of new customers and service technicians to handle demand.
- Launched integrated Google and social media campaigns built to drive both new business leads and hiring conversions, using data-backed creative and conversion tracking to optimize fast.
- ✓Highest monthly revenue in company history — in just 3 months
- ✓4 new accounts in 3 weeks on only $250 ad spend
- ✓All open tech positions filled (and more) within 2 months
Profyt turned a decades-old local brand into a record-breaking performer — proving that smart digital marketing doesn't just grow leads, it grows teams.
American Plumbing
Lead & Call GenAmerican Plumbing needed to stabilize their service pipeline while keeping acquisition costs low, and had no professional creative to work with.
- Developed a precision-targeted Google Ads campaign focused on emergency and high-intent plumbing keywords, optimized daily to reduce cost per call, in combination with a low-cost YouTube retargeting campaign.
- ✓Qualified service calls for just $20 each
- ✓Reliable, trackable inbound calls every week
- ✓Increased booking rate and local visibility
Profyt's data-driven strategy turned paid ads into a consistent source of affordable, high-value jobs — proving that quality and cost-efficiency can coexist.
Bill Leary Air Conditioning & Heating
Hiring + Lead GenBill Leary needed new technicians and new lead flow to maximize those technicians' calendars.
- Launched integrated Google and social media campaigns built to drive, at first, only hiring conversions — then swapped to new business generation, using data-backed creative and conversion tracking to optimize fast.
- ✓Multiple interviews booked within weeks
- ✓2 new technicians hired in less than 30 days
- ✓Total ad spend under $750
By applying marketing principles to recruitment, Profyt helped Bill Leary Air Conditioning & Heating quickly fill critical roles — at a fraction of traditional hiring costs.
Will's Plumbing & Testing Service
Lead & Call GenWill's Plumbing started with a fresh website and no existing online presence or brand awareness to build from.
- Profyt built a full paid acquisition system from scratch on Meta, tying every dollar of ad spend directly to booked and closed jobs from day one.
- ✓$7,630 in closed job revenue generated
- ✓Just $780 in total ad spend
- ✓Additional appointments still on the books past month-end
Starting from zero brand presence, Will's Plumbing went straight to a tracked, profitable acquisition system — turning a small ad budget into closed revenue within the first quarter.
Shawn & Shawn Moving
Lead & Call GenShawn & Shawn had been burned by two larger marketing agencies before partnering with Profyt, and had no reliable or trackable ad system driving bookings.
- Profyt implemented a fully tracked Meta and Google Ads system tied directly to booked and completed moves.
- ✓Best month in online bookings to date
- ✓$50 cost per booked appointment maintained
- ✓18+ moves closed per month off of just $900 in ad spend
After two agencies that didn't deliver, Shawn & Shawn got a system they could actually see and trust — consistent bookings, a low cost per appointment, and a father-son business finally backed by data.
Straight from the dashboard
Live attribution snapshots pulled directly from active accounts — impressions through to closed, attributed revenue.
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